This summer fashion designer Sabinna is partnering London College of Fashion to inspire young people on the ‘East Summer School 2020’. With her studio in the heart of the Fashion District at Trampery Fish Island Village, and her commitment to sustainability and community, she will work with 12-17 year olds from east London Boroughs with a curiosity for fashion.
Sabinna Rachimova @ JC CANDENEDO
The programme, supported by Queen Elizabeth Olympic Park, will encourage the next generation to think about a sustainable fashion future and innovate future change. They will explore the how fashion is damaging the environment and through Sabinna’s career story, and experience of running a fashion brand they will also imagine a fashion future, presenting their ideas as placards to shape the ‘New Now’ for fashion.
Justine Wright as Head of East London School Engagement, LCF said:
“It’s a pleasure to be working with Sabinna, to inspire schools and young people and support their creative education. They will develop essential creative skills for their future employment and explore their own future beyond school and into a career in fashion”.
Sabinna Rachimova said:
“The way we look at fashion and the creative industries is deeply rooted in the mindsets of people. The earlier we start the conversation about sustainable practice, the use of tech in fashion and the current inequalities of our industry, the bigger the chance that we will be able to reshape it. I think it’s fantastic to have the opportunity to talk to young people about these topics and get them engaged as early as possible”.
LEFT: Sabinna working with a model | RIGHT: Sabinna’s studio at The Trampery
Innovation is a core value of SABINNA, her brand, which thrives on exploratory fash-tech collaborations. It’s most recent project is RYOT’s ‘The Fabric of Reality’, a first-of-its-kind VR fashion show in collaboration with the Fashion Innovation Agency at LCF. SABINNA was one of three designers that created a storyworld in collaboration with VR artist Vladimir Ilic, from VRHuman. It is a truly influential project that rethinks digital fashion, www.thefabricofreality.com
“Finally an immersive (XR) brand experience worth the hype”.
Katie Baron, FORBES
THE BRAND
SABINNA is a conscious lifestyle brand with a focus on storytelling, handcraft and innovation, offering products and experiences. The brand is based in London and has a small knitwear studio in Vienna. We explore SABINNA is a conscious lifestyle brand with a focus on storytelling, handcraft and innovation, offering products and experiences. The brand is based in London with a small knitwear studio in Vienna. It explores sustainability beyond the product by being mindful about all aspects of our business. It aims to create ethical fashion without compromising the aesthetic and putting people and the environment at the forefront.
SABINNA stands for its signature handcraft, strong silhouettes and vibrant colour palettes as well as being a modern storyteller for women. It is well known for forward thinking, challenging the status quo of industry and has been featured in Forbes, VOGUE, Huffington Post, ELLE, WWD, Eco-Age and more. In 2017 it won the Fashion Futures award presented by Decoded Fashion and the British Fashion Council for a collaboration with FIA and ‘Reactive Reality’.
THE FOUNDER
Sabinna Rachimova graduated from Central Saint Martins College of Art and Design. She worked for Parisian fashion house Christian Dior and London brand Mary Katrantzou. As a double immigrant woman, she is incredibly passionate about inclusivity, equal opportunities and being an opinion leader for the future generation of creatives.
Sabinna is a public speaker, about both FashTech and sustainable fashion, as well as a consultant for fashion start-ups and education. She lectures at the University of Arts London, on the MA Fashion Entrepreneurship & Innovation course and in 2019, Sabinna was named one of Forbes 30under30 DACH.
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