Following the recent announcement of our six-day festival came the reveal of our trio of powerhouse partners: SXSW London, Spitalfields E1, and London College of Fashion, UAL. To launch our series of features spotlighting the people shaping FDF25, we sit down with Jana Scholtzova from Spitalfields E1 to discuss their involvement in this year’s festival, from the importance of in-person events to the vibrant energy of London and their ongoing support for the fashion community.
I am the Estate Communications and Events Operations Manager for Spitalfields E1, one of London’s most historic markets in the heart of the city. A key part of my role is shaping and executing the overall strategy to drive footfall, ensuring that Spitalfields continues to attract diverse audiences and remains a thriving hub for shopping, dining, and entertainment. I also oversee communications and PR/marketing efforts. By fostering collaborations and partnerships with local businesses, artists, and communities, we create a unique and ever-evolving experience that makes Spitalfields a must-visit destination for Londoners and tourists alike.
Working with Fashion District Festival allows us to celebrate London’s fashion scene while supporting emerging designers and fostering a strong sense of community – values that are at the heart of what we do at Spitalfields E1. By hosting fashion performance shows, pop-up activations, and interactive workshops, we create opportunities for visitors to engage with fashion in an exciting, immersive way.
Spitalfields offers something that online experiences simply cannot replicate – a vibrant, sensory, and community-driven atmosphere. People don’t just visit Spitalfields to shop and dine; they come for the energy, the community, and the unexpected moments of discovery – like finding a one-of-a-kind fashion piece or a new favourite street food dish from a global cuisine – that makes every visit unique. Fashion District Festival further enhances this appeal by bringing creativity to life through in-person workshops, fashion performances, and networking opportunities.
Spitalfields E1 provides a dynamic platform for emerging designers, independent brands, and innovative thinkers to showcase their work. As a hub where heritage meets contemporary style, we foster an environment that encourages creativity, entrepreneurship, and collaboration. Through partnerships like Fashion District Festival, we offer designers and fashion businesses the opportunity to engage with new audiences, gain visibility, and connect with industry professionals. Our curated events, pop-ups, and activations give creatives a physical space to bring their ideas to life – whether through live fashion shows, interactive workshops, or retail experiences.
For the latest updates from Spitalfields, visit spitalfields.co.uk or follow @spitalfieldse1.
Fashion District Festival runs from 3-8th June 2025. Tickets go live in April – subscribe to our newsletter for early access and the latest updates, and follow us to keep up-to-date with our latest events and opportunities: