Lone Design Club (LDC) is cutting through the noise of a saturated fast‐fashion market and is shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Seamlessly blending their physical / phygital stores with online digital experiences through lG lives, digital events / spaces and a wide-ranging online shop. Promoting the latest tech with mobile self‐checkout and product information and QR codes connecting the physical to the digital.
The beauty of LDC is that every concept store is unique. Whether it is displaying a new emerging premium brand, discovering one-of-a-kind products, or gaining a glimpse into the fashion world with their in‐store experiences and events led by influential individuals within the fashion industry.
Lone Design Club will be hosting a physical pop-up at the Fashion District Festival, located at Westfield Stratford City. Visit the space to discover independent fashion brands focused on sustainability, ethical production, traceability, and transparency. If you’re a designer looking to broaden your network and create new connections, LDC will also host a designer meet-up at their pop-up during the festival.